Press Releases

'Tian Tian', the service branding image of China Immigration Inspection

08-16-2013

'Tian Tian', the service branding image of China Immigration Inspection (CII), is based on personified modern cartoonish elements, with the shield shape standing for CII's occupational nature of a public security authority, the overhead halo alluding to Sunshine Border and Sunshine Service, and the primary color theme of orange, the smiling expression and outstretched arms signaling CII's respect, care, hospitality and friendliness towards its service targets. To adopt "Nihao", a greeting expression unique to the Chinese nation, as its branding slogan, CII, the window to a civilized country, is extending its heartfelt regards to the international society and exit/entry travelers.